Commercial real estate investment and asset management solutions.

Primera+ is a private commercial real estate investment firm that focuses on the midmarket in Southwestern Ontario.

We buy and improve real estate assets to create value and generate above-market rates of return. We channel our exceptional industry relationships to gain relevant, timely insights and offer superior deal flow that, together with an agile structure, set the stage to capitalize on opportunities in Ontario. Our flexible fund structure gives you all the benefits of customization without the stress of hands-on management. Our proven experience gives you peace of mind as we maximize your investment returns.

Invest with Primera+

Primera+ Asset Management specializes in maximizing the value of any property portfolio, from acquisition to disposition.

Informed by your financial goals and our expert insights, Primera+ develops strategic asset plans for individual properties to large-scale portfolios. We skillfully balance competing priorities and consider all possibilities: maximizing value versus income, the cost of improving a property versus keeping it as-is, or even selling it. Your objectives determine our course of action.

Manage with Primera+

Primera+ uses a series of global-leading, best-in-class digital and cloud-based tools to optimize efficiencies and maximize our results.

Forward Thinking. Digital First.

Deal Flow Management

Primera+ uses best in class digital tools to track and quickly execute on deals with greater certainty and confidence.

Asset Management

All properties are managed with industry-leading software to maximize efficiencies and improve tenant services. We create value through tenant retention and lower operating costs.

Investor Relations

Digital tools support efficiency in our back office, allowing us to focus on creating value while providing investors with superior insight into their holdings.

Investment Insights

Real-time demographics and analytics allow us to see opportunities others miss, creating value and mitigating risks for investments.

Digital Marketing

Full UAV drone imagery, digital marketing, and presentation tools improve property appeal, leading to faster leasing at premium pricing, and creating value for investors.

Our real estate speaks for itself.

Industry leaders with expertise.

Principal’s proven industry experience showcases marquee properties and developments, and the robust roster of notable tenants in our existing portfolio.

The Bauer Lofts & Marketplace is a vibrant urban destination that combines the restored original architecture of the historic Bauer Industries site with modern construction and thoughtful design. This prestigious development hosts 157 condominium loft residences in its tower and provides two levels of underground parking to occupants and visitors. The 43,000 square feet of commercial space consists of boutique streetfront shops; Vincenzos, an indoor grocery marketplace; The Bauer Kitchen & Bakery, a courtyard café and restaurant; and 70,000 square feet of professional office space for corporate and independent tenants. Residents and commercial tenants enjoy a diverse range of on-site amenities and access to both the light rail transit and Iron Horse Trail just steps away.

Bauer Buildings

The property once famous for the ‘World’s Longest Bar’ – Lulu’s Roadhouse – was transformed into a premium office, retail/restaurant business centre. Now known as Deer Ridge Centre, this twenty-one acre mixed-use commercial site offers in excess of 300,000 square feet for lease. Ideally located in the centre of Waterloo Region with unmatched access to Hwy 401 and Hwy 8, this business centre together with its adjacent site, Sportsworld Crossing, is in a prominent retail destination corridor. Surrounded by the prestigious Deer Ridge Estates, the site benefits from surrounding employment lands and high traffic counts. Hundreds of corporate employees enjoy on-site professional services and eateries, while retailers and service providers appreciate the security of repeat clientele.

Deer Ridge Centre

Nestled in the heart of Waterloo Region along Hwy 401 and Hwy 8, Sportsworld Crossing is one of the area’s most central and desirable business locations. Home to several large corporate office tenants. Owners/franchisees, employees, and visiting patrons enjoy access to a variety of full- and quick-service casual and fine dining experiences that offer corporate catering services, and social meetups. The established onsite brand retailers feature the latest fashion, accessories, and sporting equipment, making this development an attractive destination.

Sportsworld Crossing

The Shops at Waterloo Town Square and adjacent buildings comprise 240,000 square feet on 6.23 acres. The Shops and its three neighbouring buildings are located along King Street from Erb to William streets, providing boutique streetfront retail and interior mall shopping, popular food destinations, prestige office space on both King Street and Willis Way, surface parking, and an outdoor public square for events. The redevelopment and leasing of this landmark property has helped revitalize Uptown Waterloo and sparked improvements to King Street, including bike lanes, pedestrian-friendly sidewalks, interactive lighting, patio spaces, landscaping, and light rail transit route placement.

Waterloo Town Square