Primera+ provides investors access
to mispriced assets in the commercial real estate market.

We are designed to leverage both generational knowledge of the Southwestern Ontario commercial market and our deeply ingrained ties to local business leaders, industry partners and thought leaders, in order to identify and capitalize on the region’s most lucrative midmarket investment opportunities.

Primera+ founding partners have been striving towards this investment model for decades – we are proud of our record of successfully navigating Southwestern Ontario’s strong, proven and growing commercial real estate sector. Our management team, working in concert with our industry-leading partners, provides investors with the best and most in-depth information available in today’s commercial real estate market. Primera+ accesses data quickly, analyzes value rapidly and has a unique capacity to act upon great investment opportunities swiftly.

CRE IS AN ATTRACTIVE ASSET CLASS

  • Adds portfolio diversification

  • Superior risk-adjusted return

  • Tangible asset with intrinsic inflation hedge

  • Ability to deploy large amounts of capital without moving the market


CRE MARKET PRESENTS CHALLENGES

  • Requires active management and expertise

  • Requires specialized knowledge of the asset class and market

  • Quality deal flow can be difficult to access without key relationships

  • Difficult to create diversified portfolio

 

Primera+ Competitive Advantage

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Asset Repositioning

  • Asset Repositioning employs the strategic use of renovations and improvements to ensure the highest and best use of underperforming real estate assets

  • Many real estate vehicles, including REITs, are structurally excluded from purchasing underperforming assets, which can represent significant value liberation when improved

Midmarket Niche

  • Midmarket assets are too large for private investors, yet are too small for most institutional investors, creating an opportunity for uncompressed returns

  • Mismanaged or transitioning portfolios present an opportunity for private takeover or acquisition

 

Economic Development

  • Expected continuation of growth and development across Ontario, particularly along the Highway 401 corridor with strong economic growth from Toronto market spillover

  • Demand is strong across many sub-sectors: light industrial for logistics, medium industrial for advanced manufacturing, premium office space and retail repositioning

Capital Efficiency

  • Operating companies are increasingly preferring to deploy capital held in their real estate to drive higher operational growth and returns. This has resulted in a favourable market of quality investment properties

 

Structure

  • Capital scale allows for investment in a segment out of reach of individual investors, where there is a larger opportunity for uncompressed returns

  • Agile movement in the market through structural integration results in seized opportunities that would normally be lost to those who are not as nimble

Market Entrenchment

  • Unparalleled access to deals before they are widely promoted or would otherwise remain unavailable allows for non-competitive asset acquisition

  • Exclusive market insight stemming from involvement in the industry and access to proprietary reports unavailable to outside investors

 

Portfolio Management

  • Experience and relationships enhance risk mitigation and drive actualization of value where others cannot

  • Asset improvements are quickly realized through exclusive industry partners

  • Proven performance leveraging unique industry relationships allows for superior asset management, from lease pricing premiums, superior occupancy rates, and avoidance of deferred maintenance